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Bespoke research insights.

Maximum business impact.

Who is Metis for?

  • The curious, the challengers, the restless innovators
  • The forward-thinking leaders determined to outpace their competitors
  • Those keen to deny the status-quo in their quest for best
  • Those who know smart research demands more than ticking a box
  • And for those ready to hear the unexpected and turn it into opportunity

Customer and employee research reimagined

  • Metis listens to customer and employee feedback differently. They lead the conversation.
  • Their beautiful words pinpoint honest and unfiltered desire and emotion and show us what’s really important to them.

The ecosystem of engagement

  • Metis was born from a deep understanding of how customer and employee experiences are intertwined.

    We look at the whole picture.

    We call it the Ecosystem of Engagement.

    And the incredible reward for this commitment to seeing the whole picture?

    Customers and employees who love what you do, which leads to higher spend and greater loyalty.

Think of it as
an unimaginably

focus group

The marriage of
mind and machine

  • Our proprietary NLP machine learning technology finds the emotional statements that hide like buried treasure amongst the hundreds of thousands of words jumbled within online reviews, surveys, feedback, memories and stories.

    This strikes home miles above the numeric scores and tiresome surveys that no longer warrant badges of success in a world ruled by emotional connection over mere transactions.

    But connecting the dots requires human expertise - knowing the golden nuggets to look for.

The most extraordinary magic lies in the silence

  • We know to also look beyond the obvious

    beyond the compliments and complaints

    and into the space we think of as ‘reading the air’ around an issue.

    Because it’s often the ‘unspoken needs’ that create the huge opportunities.

Metis hears not only what is being said…

…but what is not

The $10 million insight
(aka ‘the unspoken opportunity’)

  • During one research study Metis became aware of customers complaining about their inability to find open spots in an airport’s onsite parking, suggesting that demand for parking was stretched.

    We also noticed complete ‘silence’ about our client’s onsite parking fees. In stark contrast, customers of a competitor airport in the research set were very upset about their parking costs. All this signalled an opportunity to generate more revenue without damaging the customer experience.

    Metis advised a price increase of 15% and still no complaints followed, but revenue increased by at least $10 million per year.

    Machine learning detected the emotional frustration - for both airports – but it took human understanding to connect the dots that a price increase could help solve stretched demand, while at the same time greatly enhancing revenues.

    And, the pricing that was causing problems for the competitor, located in a similar cost of living city, provided clues about the level of increase our client’s customers could tolerate.

The magic is in the power of the partnership

Neither mind nor machine could do it alone

Neuroscience inspired this unique opportunity

  • The wonders of modern neuroscience have recently proved that emotion, far more than logic, dictates our decision‐making*.

    It explains why people love to talk about themselves and their experiences – it stimulates the pleasure centre of the brain in the same way as good food, cocaine or sex**.

    This also helps explain the ever‐growing phenomena of online reviews and social media.

    The secrets unlocked when people are allowed to talk freely, and share their emotions as they do, is your arrow straight to the heart of competitive distinction, stronger revenue, employee retention, and return customers.
  • *Dr. Antonio Damasio, Chair in Neuroscience, University of Southern California and adjunct professor at the Salk Institute.

    **Harvard Neuroscience

Your trusted ally

  • Confidential. Bespoke. Select.

The definitive roadmap

  • The revelations of a Metis study are beyond the baby steps of incremental change.

    Your study will provide the definitive roadmap - the ‘to do’ list – of the real priorities, problems and opportunities to be tackled.

    This will help you make crucial decisions with confidence, and be bold where it matters most.

The choice between simply
making decisions or really
making the difference

  • Are you ready to really know your customers and employees?

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